GB/T 31041-2014 English PDF

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GB/T 31041-2014: Brand value -- Requirements for quality evaluation
Status: Obsolete

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 31041-2014	399	Add to Cart	3 days	Brand value -- Requirements for quality evaluation	Obsolete

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Basic data

Standard ID: GB/T 31041-2014 (GB/T31041-2014)
Description (Translated English): Brand value -- Requirements for quality evaluation
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Classification of International Standard: 03.140
Word Count Estimation: 10,152
Date of Issue: 12/5/2014
Date of Implementation: 12/31/2014
Quoted Standard: GB/T 29185-2012; GB/T 19000-2008
Regulation (derived from): Announcement of Newly Approved National Standards 2014 No. 27
Issuing agency(ies): General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China
Summary: This Standard specifies the brand value evaluation process affecting the quality elements of brand value evaluation requirements. Overall requirements include assessment, evaluation factors, evaluation methods, evaluation procedures and evaluation reports

GB/T 31041-2014: Brand value -- Requirements for quality evaluation

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand value. Requirements for quality evaluation ICS 03.140 A00 National Standards of People's Republic of China Quality brand value evaluation requirements Issued on. 2014-12-05 2014-12-31 implementation Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China Standardization Administration of China released

Foreword

This standard was drafted in accordance with GB/T 1.1-2009 given rules. This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points. This standard drafting units. China National Institute of Standardization, Shenzhen Institute of Standardization, Quality Mark Certification Group, the Chinese goods coding Heart, China Quality Certification Center, the Haier Group, the Guangdong Urban Beauty Industrial Co., Ltd., Quality and Technical Supervision, Dongguan City, Guangdong Province, standards and codes The Foshan Nanhai Standardization Research and Promotion Center. The main drafters of this standard. Kang Jian, Wu Fang, Yang flower, Tie-nan, Liu Xiaodong, Shen Feng, Ren Xian whole, Liwan Fang, Yang Xibo, Hongze Fang, Caihua Li, Li Ni, Yueshan Yong Peng Kai, Zheng Shoulei. Quality brand value evaluation requirements

1 Scope

This standard specifies the value of the brand in the evaluation process of quality factors affect brand value evaluation requirements. Evaluation should include overall Requirements, evaluation factors, evaluation methods, evaluation procedures and evaluation reports. This standard applies to all types of organizations in different stages of brand building, to provide elements of quality evaluation for the organization to enhance brand value And improvement basis.

2 Normative references

The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein Member. For undated references, the latest edition (including any amendments) applies to this document. GB/T 29185-2012 brand value terms GB/T 19000-2008 Quality Management System Fundamentals and vocabulary

3 Terms and Definitions

GB/T 29185-2012, terms and definitions GB/T 19000-2008, as defined in this document apply.

4 general requirements

4.1 Statement of Purpose The conduct of the evaluation should first declare the purpose of this evaluation. Statement of purpose should specify the intended use of the evaluation report users, evaluated funding Production, the premise of the evaluation results, the evaluators (evaluators) qualification requirements, evaluation criteria and evaluation reporting date date. 4.2 Evaluation Principles The conduct of the evaluation, should follow the following principles. --- The principle of transparency. The evaluation process should be transparent, including the evaluation of data sources, evaluation methods used, and the specific evaluation elements Evaluation, evaluators and other qualifications. --- Principle of effectiveness. Evaluation based on evaluation criteria effective days, the relevant data sources and evaluation of assumptions hypothesis. --- Principle of stability. The evaluation criteria at the same date and the same assumptions, repeat the evaluation should be stably obtained comparable and consistent in conclusion. --- Reliability principles. The evaluation results should be based on adequate data and analysis on the basis of, in order to ensure a reliable conclusion. --- The principle of impartiality. Evaluators should not take any form of prejudice when evaluated. When evaluating object appears in the evaluation of the quality and safety benchmarks days of major accidents, no comments. 4.3 Evaluation of the brand is defined Before evaluators conduct evaluation should identify, define and describe evaluated brands, were evaluated as part of the brand product brands, corporate brand Or regional brands, the brand is evaluated to define the products or services covered by the scope. ......

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