SB/T 10761-2012 English PDF

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SB/T 10761-2012: Qualifications for brand management professional
Status: Valid

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
SB/T 10761-2012	209	Add to Cart	3 days	Qualifications for brand management professional	Valid

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Basic data

Standard ID: SB/T 10761-2012 (SB/T10761-2012)
Description (Translated English): Qualifications for brand management professional
Sector / Industry: Domestic Trade Industry Standard (Recommended)
Classification of Chinese Standard: A10
Classification of International Standard: 03.080
Word Count Estimation: 8,868
Regulation (derived from): ?Ministry of Commerce Announcement 2012 No.58; Industry Standard Filing Announcement 2012 No.12 (Total No.156)
Issuing agency(ies): Ministry of Commerce of the People's Republic of China
Summary: This standard specifies the terms and definitions of brand management professionals, grading, technical conditions. This standard applies to all types of enterprises and organizations in the brand management professionals, and the persons other social org

SB/T 10761-2012: Qualifications for brand management professional

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Qualifications for brand management professional ICS 03.080 A10 Record Number. 37619-2012 People's Republic of China domestic trade industry standards Brand management professionals and technical conditions Issued on. 2012-09-19 2012-12-01 implementation People's Republic of China Ministry of Commerce released

Table of Contents

Introduction Ⅲ 1 Scope 1 2 Terms and definitions 1 3 1 classification 4 Basic Conditions 1 5 qualifications 2

Foreword

This standard was drafted in accordance with GB/T 1.1-2009 given rules. The standard proposed by China General Chamber of Commerce. This standard by the People's Republic of China Ministry of Commerce. This standard was drafted. Chinese General Chamber of Commerce Training Department, China Brand Research Center Capital University of Economics, Business Meeting in Beijing to teach Fertility Management Consulting Limited. Drafters of this standard. Good LIANG Yao Xin, Zhao. Brand management professionals and technical conditions

1 Scope

This standard specifies the terms and definitions of brand management professionals, grading and technological conditions. This standard applies to all types of enterprises and organizations in the brand management professionals, relevant personnel of other social organizations may refer to.

2 Terms and definitions

The following terms and definitions apply to this document. 2.1 Brand management professionals brandmanagementprofessional Professionals engaged in brand planning, brand building, brand promotion, brand maintenance and brand operations and other work.

3 classification

Brand management professionals divided into three levels. assistant brand manager, brand manager, senior brand management division.

4 Basic Conditions

4.1 ethical requirements 4.1.1 law-abiding, honest and trustworthy, love and dedication, adherence to secrecy. 4.1.2 realistic, serious, lapping services, due diligence, team spirit and innovation. 4.2 Basic Knowledge Required 4.2.1 Marketing basics. 4.2.2 Consumer Psychology basics. 4.2.3 Consumer Behavior basics. 4.2.4 Public Relations basics. 4.2.5 advertising basics. 4.2.6 Communication basics. 4.2.7 business communication basics. 4.2.8 design basics. 4.2.9 management basics. 4.2.10 Organizational Behavior basics. 4.2.11 Goods basics. 4.2.12 Information Network technology basics. 4.2.13 aesthetics basics. 4.2.14 Sociological basics. 4.2.15 intellectual property rights, product quality-related legal knowledge. ......

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