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Basic dataStandard ID: CY/T 158-2017 (CY/T158-2017)Description (Translated English): (Digital Publishing Business Process and Management Practices) Sector / Industry: Press & Publication Industry Standard (Recommended) Classification of Chinese Standard: A19 Word Count Estimation: 20,291 Date of Issue: 2017-11-03 Date of Implementation: 2018-02-01 Regulation (derived from): Industry Standards Announcement No.1 of 2018 (Total No.217) Issuing agency(ies): State Press and Publication Administration CYT158-2017: (Digital Publishing Business Process and Management Practices)---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.Digital publishing business process and management specification Digital publishing business process and management specifications Press and Publication Industry Standard of the People's Republic of China ICS 01.140.40 A 19 Record number. 60907-2018 Issued by the State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China 2017-11-03 released 2018-02-01 Implementation Foreword I 1 Scope 1 2 Normative references 1 3 Terms and definitions 1 4 Abbreviations 2 5 Digital Publishing Business Process 3 5.1 Overview 3 5.2 Product Planning 3 5.3 Resource Organization 4 5.4 Product design 4 5.5 Content review 5 5.6 Processing 6 5.7 Product release 6 5.8 Operation and maintenance 7 5.9 After-sales service 8 6 Digital Publishing Management 8 6.1 Planning management 8 6.2 Project Management 8 6.3 Team Management 9 Reference 10 Table of contentsThis standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard was proposed and managed by the National Press and Publication Standardization Technical Committee (SAC/TC 527). Drafting organizations of this standard. China Digital Media (Beijing) Technology and Culture Co., Ltd., China Press and Publication Research Institute, Beijing Great Wall New China Science and Technology Development Co., Ltd., Geological Publishing House. The main drafters of this standard. Zhang Xinxin, Guo Yujie, Zhang Qianying, Qian Lei, Li Jing, Long Zhenyu, Ma Yao, Qian Kai, Sun Jianhui.Foreword1 ScopeThis standard specifies the business process and management requirements of digital publishing. This standard applies to publishing organizations to carry out digital publishing business, business planning, team management and project management.2 Normative referencesThe following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this file. For undated references, the latest version (including all amendments) applies to this document. CY/T 96-2013 E-book content terms3 Terms and definitionsThe following terms and definitions apply to this document. 3.1 Digital publishing Editing, processing, and copying works by digital technology, and disseminating to the public in the form of digital products or content services Business activities. [CY/T 96-2013, definition 4.1.2] 3.2 Publishing agency Professional institutions engaged in publishing activities. Note. Publishing organizations include newspapers, periodicals, book publishers, audiovisual publishers, and electronic publication publishers, network publishing units, and non-established newspapers, The newspaper editorial department and periodical editorial department of the periodical house. [CY/T 96-2013, definition 4.1.4] 3.3 Business flow The sequence of business operations, and how the business operations are associated with personnel roles. 3.4 Business role Within the business process, the person responsible for completing relevant specific tasks. 3.5 Digital publishing products Cultural products spread to the public in the form of digital products and content services with knowledge and information as the content, digital technology as the means. Note. Digital publishing products include publications of various types and carriers, such as e-books and content databases. Digital publishing business process and management specifications [CY/T 96-2013, definition 4.2.2] 3.6 Resources organization The process of sorting, processing, clustering, and reorganizing content resources to make them orderly and structured. 3.7 Digital publishing products planning In response to the needs of target users, combined with its own resource advantages, following specific principles and methods, we propose a digital publishing product research and development program. 3.8 Digital publishing products design Following the principles of innovation, service and efficiency, design the elements, functions, and adaptable terminals of digital publishing products. 3.9 Review and proofreading of content Review and proofread content resources from political, scientific, and reasonable aspects. 3.10 Digital publishing products processing The process of digitalization, fragmentation, structure processing and quality inspection of content resources to form digital publishing products. 3.11 Digital publishing products release Push the finished digital publishing products through terminals, media, and platforms. 3.12 Digital publishing products operation Adopt a suitable platform and business model to plan, organize and control the entire process of marketing and management of digital publishing products. 3.13 Top design To realize the strategic coordination of the transformation and upgrading of traditional publishing to modern publishing, it revolves around the realization of the benefits of digital publishing All-round, multi-level, three-dimensional design and arrangement made.4 AbbreviationsThe following abbreviations apply to this document. B2C. Business-to-user e-commerce model B2B. Business-to-business e-commerce model B2G. Business-to-government e-commerce model O2O. online to offline e-commerce model MOOC. large open online course MPR. Multimedia Printed Books AR. Augmented reality5 Digital Publishing Business Process5.1 Overview Digital publishing business process, including digital publishing product planning, resource organization, product design, content review, processing and production, product release, Operation and maintenance and after-sales service. see picture 1. The business roles involved in the digital publishing business process are shown in Table 1. 5.2 Product planning 5.2.1 User needs analysis In terms of target user types, competitive products and services, user usage scenarios, and user purchasing power, the user needs analysis. 5.2.2 Market research Understand the general situation of the target market of digital publishing products, and conduct data such as market supply and demand status, market sales price, product market competitiveness, etc. Collect and analyze to form market research report. 5.2.3 Product form planning According to market demand and the actual situation of the publishing organization, choose e-books, databases, knowledge bases, MOOC platforms, mobile books, MPR publications and other different forms, research and development of marketable digital publishing products. 5.2.4 Business model planning According to industry characteristics and market demand, plans to adopt different types of business models such as B2C, B2B, B2G, and O2O. Optional A single business model can also adopt multiple business models. 5.2.5 Writing a planning plan According to the results of research and analysis, following the principles of value, adaptability, effectiveness and feasibility, the product form, Describe the business model, promotion strategy, execution plan, etc., and write a planning plan. The planning scheme should take into account R&D and sales, Ensure that digital publishing products have strong stability and a long life cycle. 5.2.6 Scheme demonstration and optimization The planning plan must be submitted for review, and after the review is passed, it will be demonstrated by the digital publishing product demonstration meeting. If the review fails, follow the procedures Roll back, modify, supplement and improve in order, and then review and demonstrate again. The demonstration of the plan mainly includes the judgment of spiritual and cultural value (which can be evaluated from the two aspects of guidance and originality), From targeted and forward-looking evaluation), benefit judgment (from both economic and social benefits), feasibility judgment (internal Content rationality and technical feasibility). After the plan demonstration is passed, if the market changes, planners should modify, supplement and adjust the plan in a timely manner, The publishing product plan is continuously polished and optimized to improve the clarity and operability of the plan. 5.3 Resource Organization 5.3.1 Content resource acquisition 5.3.1.1 Access to stock resources According to the planning plan, the publishing organization selects the required content resources within the scope of the stock resources, and according to different digital publishing product forms, Put forward requirements for digitalization and fragmentation. 5.3.1.2 Incremental resource acquisition According to the planning plan, the publishing organization obtains the required content resources through resource replacement and resource purchase. 5.3.2 Content resource organization 5.3.2.1 Content resource organization based on knowledge system Construct conceptual, factual and other types of knowledge elements, establish the logical level between knowledge elements, and construct a knowledge system from the subject level. Based on the knowledge system, index and organize content resources. 5.3.2.2 Content resource organization based on industry applications Based on the application requirements of specific industries or specific fields, organize various types of content resources such as text, pictures, audio, and video. 5.3.2.3 Content resource organization based on user customization According to the specific needs of specific users, relevant content resources are organized, clustered, and associated around application scenarios. 5.4 Product design 5.4.1 Shape design According to the target requirements of the topic selection planning plan, the planning and editing are in e-books, databases, knowledge bases, MOOC platforms, mobile books, etc. Select one or more suitable product forms from the same digital publishing product forms for design and planning. Typical digital publishing products can be designed and planned according to Fixed pattern design. 5.4.2 Text design Design the internal text layout of digital publishing products to achieve a predetermined display effect and provide users with a better reading experience. 5.4.3 Interface Design According to the use characteristics of digital publishing products, the overall design of the interface, human-computer interaction and operation logic of digital publishing products is carried out to make The appearance, operation and content of digital publishing products are harmonious and organically unified. 5.4.4 Script design According to the needs of specific products such as videos, movies, animations, etc., design the scripts based on the shooting, mainly including the title, screen description, Commentary, simultaneous sound, subtitles, etc. 5.4.5 Functional design According to the needs and preferences of target users of digital publishing products, design the reading, audiovisual, and interactive functions of digital publishing products. To better meet the needs of target users. 5.4.6 Product design review The design plan of digital publishing products is reviewed, and the review is conducted in accordance with the requirements of the three-review system. 5.5 Content review 5.5.1 Overview Digital publishing products must abide by the basic system of "three reviews and three schools" to ensure the correct political orientation and professional scientific authority of content resources. In line with linguistic logic and common sense of grammar. For the setting of content review links, digital publishing companies can make appropriate adjustments according to their actual conditions and the form of specific digital publishing products. For single-type digital publishing products such as e-books, you can refer to the three-review and three-check system of traditional publishing. Database products should focus on reviewing In the trial operation stage, ensure its complete functions and complete information. Those who use digital tools for digital editing and proofreading can edit The proofreading link is merged to simplify the proofreading process. The content review process and business roles are shown in Table 2. 5.5.2 Content three review system 5.5.2.1 Overview The content of digital publishing products must be in compliance with press and publication laws and regulations, and the review process can use sensitive word filtering systems and content review. Digital software such as search system and collaborative editing system. 5.5.2.2 Initial review The review is conducted by the responsible editor, focusing on the review of the content and text of digital publishing products. The responsible editor must carefully review All content of digital publishing products, its political orientation, ideological level, academic or artistic value, scientificity, knowledge and other aspects Check, evaluate its content quality, social benefits and economic benefits, and put forward suggestions for selection and modification. 5.5.2.3 Review The review is conducted by the person responsible for the review, focusing on the professional and value review of the content. The review should review the entire content and quality Give comments and make a general evaluation. 5.5.2.4 Final review The review shall be conducted by the person in charge of the final review with the title of chief and deputy review editors, or a person designated by the person in charge of final review with the title of review editor and deputy review editor, On the basis of professional and value review, it focuses on political checks. The final review is based on the opinions of the first review and review, and is mainly responsible for ideological and political trends, social effects, and compliance with party and state policies and regulations And other aspects to make an evaluation. If the content involves sensitive issues and the topic is selected for approval, if the opinions of the first review and the review are inconsistent, the final reviewer will also Should read through. After the content has been reviewed for the third time and meets the publishing and production conditions, it will enter the digital publishing product proofreading link. 5.5.3 Three-school content system 5.5.3.1 Overview Proofreading of digital publishing products can adopt the basic methods of school, the school, other schools, and the management school, and the publishing institutions with conditions can use man-machine Combining modern proofreading methods such as proofreading, red and red, text technical collation, and paperless proofreading. 5.5.3.2 First school The first proofreading of the content resources to be processed by the staff of a school, and on this basis, the responsible editor will deal with the problem, and then send it out after processing. Send to product quality control department. 5.5.3.3 Second school On the basis of the first proofreading, the staff of the second school refer to and merge the author’s modification suggestions, and carry out the combined sample and the second proofreading. Edited to deal with problems left after the second school. 5.5.3.4 Three schools The staff of the third school conducts the third proofreading on the basis of the second school, and the responsible editor handles the remaining problems after the third school. 5.5.3.5 Organize Responsible proofreading is separated from the original manuscript and reviewed the content resources to be processed, and the text technology is organized to make the content quality meet the production requirements. Planning and editing to deal with the last remaining issues. 5.6 Processing Product processing mainly includes two types. one is to re-digitize and structure the stock publishing resources that have formed paper books, Rearrangement and indexing; the second is to structure and in-depth index the content resources that have been digitized and vectorized. The core ring of content resource processing The section focuses on metadata processing, structured processing and content element processing. Product production is based on product planning and design schemes, and according to market demand, the retrieval and integration of reviewed and processed content resources, The process of encapsulating and organizing digital products, including the production of single-entry data, single e-books and other unitary digital publishing products. Including the production of collective digital publishing products such as knowledge bases and digital libraries. 5.7 Product release 5.7.1 Overview Mainly refers to the presentation on different media platforms, including print media, magneto-optical media media, network media, and mobile media. Digital out The main process of product release is shown in Figure 2. Product storage product DRM package product testing product trial run product release product update Figure 2 The main process of digital publishing product release 5.7.2 Product storage Publish the digital publishing product to the digital publishing product operation system, and the administrator will review whether the digital publishing product can enter the digital Product resource library. 5.7.3 DRM Package Use digital signature technology or digital watermark technology to encrypt the content of digital publishing products, and set identity authentication and authorization Use restrictive technologies such as authentication, restrict the scope of use, illegal printing and copying, etc. 5.7.4 Product testing Conduct content testing and technical testing of digital publishing products, among which technical testing should include security testing, link testing, functional testing, etc. 5.7.5 Product trial run After the digital publishing product testing is completed, the digital publishing product will be charged in the actual business process according to the digital publishing product design plan. After the trial is passed, it can be released normally. 5.7.6 Product Release After the digital publishing products are produced and processed, they can be pushed out through media, terminals, and platforms. Media includes paper media, network media, mobile media, etc.; terminals include PC terminals, smart mobile terminals, etc.; platforms include self-operated Operation platform, third-party operation platform, etc. 5.7.7 Product update The system can push the improvement and upgrade information of digital publishing products to users in real time, and can update the products through online updates and offline downloads. Product updates. 5.8 Operation and maintenance 5.8.1 Overview Publishing organizations carrying out digital publishing business should set up special jobs to operate and maintain digital publishing products. See Table 3 for the configuration of business roles in operation and maintenance. 5.8.2 Product Operation Digital publishing product operators can adopt appropriate operation methods and business models, and use their own platforms or third-party platforms to export digital products. Version products for marketing. Operators should use relevant data statistical tools to perform statistical analysis on the digital publishing products sold. Operators can sell the released digital publishing products on independent operating platforms, depending on the nature of the digital publishing products, Choose different business models such as sales to individuals and sales to institutions. 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