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GB/T 42454-2023 English PDF

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US$409.00 · In stock
Delivery: <= 5 days. True-PDF full-copy in English will be manually translated and delivered via email.
GB/T 42454-2023: Information technology service - Digitize marketing - Mobile marketing technical specification
Status: Valid

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 42454-2023	409	Add to Cart	5 days	Information technology service - Digitize marketing - Mobile marketing technical specification	Valid

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Basic data

Standard ID: GB/T 42454-2023 (GB/T42454-2023)
Description (Translated English): Information technology service - Digitize marketing - Mobile marketing technical specification
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: L77
Classification of International Standard: 35.080
Word Count Estimation: 21,274
Date of Issue: 2023-03-17
Date of Implementation: 2023-10-01
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 42454-2023: Information technology service - Digitize marketing - Mobile marketing technical specification

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS35:080 CCSL77 National Standards of People's Republic of China Information Technology Services Digital Marketing Services Mobile Marketing Technical Specifications Released on 2023-03-17 2023-10-01 implementation State Administration for Market Regulation Released by the National Standardization Management Committee

Preface III 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Abbreviations 2 5 General framework 3 6 Mobile Marketing Process 4 7 Mobile Marketing Agreement 5 8 Mobile Marketing Effectiveness Monitoring 6 9 Mobile Marketing Data Governance 7 10 Test method 10 APPENDIX A (INFORMATIVE) EXAMPLE OF THE MOBILE MARKETING PROCESS13 Reference 16

foreword

This document is in accordance with the provisions of GB/T 1:1-2020 "Guidelines for Standardization Work Part 1: Structure and Drafting Rules for Standardization Documents" drafting: Please note that some contents of this document may refer to patents: The issuing agency of this document assumes no responsibility for identifying patents: This document is proposed and managed by the National Information Technology Standardization Technical Committee (SAC/TC28): This document is drafted by: Shanghai Computer Software Technology Development Center, Shenzhen Saixi Information Technology Co:, Ltd:, Shanghai Information Service Industry Industry associations, Shanghai Ruanzhong Information Technology Co:, Ltd:, East China Normal University, Shenzhen Tencent Computer System Co:, Ltd:, Shanghai Jiuzhong Network Technology Co:, Ltd:, Shanghai AdSun Digital Technology Co:, Ltd:, Zhendao Information Technology (Shanghai) Co:, Ltd:, Shanghai Telecom Technology Development Co:, Ltd: Co:, Ltd:, Shanghai Yuwei Technology Co:, Ltd:, Shanghai Twin Data Technology Co:, Ltd:, Chengdu New Hope Financial Information Co:, Ltd: The main drafters of this document: Yang Lin, Lu Lei, Song Jundian, Lu Xue, Zhou Chaojian, He Jing, Chen Xueyuan, Cai Haomiao, Gao Ming, Dai Bingrong, Wang Yue, Zhu Yongjia, Xia Juan, Zhang Mingying, Si Mengmeng, Zhao Xulong, Zhu Yi, Liu Jiao, Wu Di, Ma Junjie, Liu Hong: Information Technology Services Digital Marketing Services Mobile Marketing Technical Specifications

1 Scope

This document gives the overall framework of mobile marketing, stipulates the mobile marketing process, mobile marketing agreement, mobile marketing effect monitoring and mobile marketing Requirements for Data Governance for Mobile Marketing, describing the testing methodology: This document applies to the mobile marketing service process: Advertising exchange platforms, supply-side platforms and demand-side platforms related to mobile marketing All participants provide technical guidance in the process of developing mobile marketing services:

2 Normative references

The contents of the following documents constitute the essential provisions of this document through normative references in the text: Among them, dated references For documents, only the version corresponding to the date is applicable to this document; for undated reference documents, the latest version (including all amendments) is applicable to this document: GB/T 34941-2017 Technical requirements for programmatic marketing of digital marketing services for information technology services GB/T 34960:5-2018 Information Technology Service Governance Part 5: Data Governance Specifications GB/T 36344-2018 Information Technology Data Quality Evaluation Index

3 Terms and Definitions

The following terms and definitions apply to this document: 3:1 supply side platform supplysideplatform; SSP Integrate media resources and provide media owners or managers with a media service platform for programmatic advertisement allocation and screening: [Source: GB/T 34941-2017, 3:5] 3:2 Demand side platform demandsideplatform; DSP An advertiser service platform that integrates the needs of advertisers and provides advertisers with publishing services: [Source: GB/T 34941-2017, 3:4] 3:3 Open, capable of linking SSP or media with DSP, providing online services such as advertising data exchange, analysis matching and transaction settlement service platform: [Source: GB/T 34941-2017, 3:3, modified] 3:4 ad click advertisementclick In order to promote the opening of the advertisement page, the effective interaction between the user and the advertisement: 3:5 Advertisement request advertisementrequest The act of sending a request for an advertisement from the user's mobile terminal to the advertisement trading platform (3:3): ......

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Tips & Frequently Asked Questions:

Question 1: How long will the true-PDF of GB/T 42454-2023_English be delivered?

Answer: Upon your order, we will start to translate GB/T 42454-2023_English as soon as possible, and keep you informed of the progress. The lead time is typically 3 ~ 5 working days. The lengthier the document the longer the lead time.

Question 2: Can I share the purchased PDF of GB/T 42454-2023_English with my colleagues?

Answer: Yes. The purchased PDF of GB/T 42454-2023_English will be deemed to be sold to your employer/organization who actually pays for it, including your colleagues and your employer's intranet.

Question 3: Does the price include tax/VAT?

Answer: Yes. Our tax invoice, downloaded/delivered in 9 seconds, includes all tax/VAT and complies with 100+ countries' tax regulations (tax exempted in 100+ countries) -- See Avoidance of Double Taxation Agreements (DTAs): List of DTAs signed between Singapore and 100+ countries

Question 4: Do you accept my currency other than USD?

Answer: Yes. If you need your currency to be printed on the invoice, please write an email to Sales@ChineseStandard.net. In 2 working-hours, we will create a special link for you to pay in any currencies. Otherwise, follow the normal steps: Add to Cart -- Checkout -- Select your currency to pay.