GB/T 42232-2022 English PDF

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GB/T 42232-2022: Brand evaluation - Diversified companies
Status: Valid

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 42232-2022	199	Add to Cart	3 days	Brand evaluation - Diversified companies	Valid

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Basic data

Standard ID: GB/T 42232-2022 (GB/T42232-2022)
Description (Translated English): Brand evaluation - Diversified companies
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Classification of International Standard: 03.140
Word Count Estimation: 10,131
Date of Issue: 2022-12-30
Date of Implementation: 2022-12-30
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 42232-2022: Brand evaluation - Diversified companies

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 03.140 CCSA00 National Standards of People's Republic of China Brand value evaluation Diversified business enterprise Posted on 2022-12-30 2022-12-30 implementation State Administration for Market Regulation Released by the National Standardization Management Committee

table of contents

Preface I Introduction II 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Classification and Brand Evaluation Principles of Diversified Enterprises 2 4.1 Classification of Diversified Enterprises 2 4.2 Evaluation Principle 2 5 Evaluation method 2 5.1 Brand Evaluation Method of Leading Diversified Enterprises 2 5.2 Brand evaluation methods of non-dominant diversified enterprises 2 6 Evaluation process 4 6.1 Identify the purpose of evaluation 4 6.2 Determine the type of diversified business enterprise 4 6.3 Describe the evaluated brand 4 6.4 Identify value influencing factors 4 6.5 Determining model parameters 4 6.6 Collect evaluation data 4 6.7 Performing the evaluation process5 6.8 Reporting evaluation results5 Reference 6

foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1.Structure and Drafting Rules for Standardization Documents" drafting. Please note that some contents of this document may refer to patents. The issuing agency of this document assumes no responsibility for identifying patents. This document is proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). This document is drafted by. China National Institute of Standardization, China Brand Building Promotion Association, Guangdong Jianmei Aluminum Profile Factory (Group) Co., Ltd., Shenzhen Shenzhen Guoji Instrument Co., Ltd., Osman Biological Co., Ltd., China Quality Certification Center, Guangdong Zhujiang Wire and Cable Co., Ltd., DIOUS Furniture Group Co., Ltd., Shandong Huifeng Petrochemical Group Co., Ltd., Liaoning Provincial Brand Building Promotion Association, Zhejiang Yaxia Decoration Co., Ltd., Shandong Jingyanggang Winery Co., Ltd., Yufeng Technology Co., Ltd., Jiangsu Huaerwei Technology Group Co., Ltd., Foshan City Quality Brand Development Exhibition Association, Shenzhen University, Anhui Gujing Distillery Co., Ltd., Jiangsu Hengtong Optoelectronics Co., Ltd., Yanggu Xinhui Cable Co., Ltd., Tianjin University, Standardization Institute of Tibet Autonomous Region, Zhejiang Taiyi Fire Fighting Equipment Co., Ltd., Fujian Provincial Brand Building Promotion Association, Hunan Kedexin Information Consulting Group Co., Ltd., Qingdao Xingguo Coatings Co., Ltd., Qingdao Jufang Environmental Protection Technology Co., Ltd., Jinan Quanhua Packaging Products Co., Ltd. Company, Ningbo Standard & Poor's Enterprise Management Consulting Co., Ltd., Shandong Tonghui Capital Investment Group Co., Ltd., China Jiliang University, Qingdao Huatong Testing and Evaluation Co., Ltd. Price Co., Ltd., Dongguan Kaiyue Intellectual Property Agency Co., Ltd. The main drafters of this document. Wu Fang, Lu Anran, Liu Jianhui, Pang Yan, Yang Anan, Wu Xiangke, Li Yunxin, Huang Shoujin, Feng Tao, Feng Fei, He Jingzi, Zhao Chuanxin, Zeng Lingguo, Chen Xuezhong, Peng Kai, Liu Weili, Liang Jinhui, Shi Huiping, Li Junfeng, Bai Yin, Zhou Yuhuan, Sun Jun, Shi Weibin, Zhang Ning, Duan Qi, Zhou Qianjiang, Liu Wenzhen, Liu Caixia, Yang Chunsheng, Liu Huihui, Jiang Xiangxin, Zhao Shuyong, Guo Wei, Rong Cuiyun, Su Xueyan, Zhang Yueyi, Zhao Jianjun, Xu Jinshan, Zhang Yu.

Introduction

Diversified management is a strategic model for enterprise development. Looking at the development history of enterprises in major economically developed countries in the world, the strategy of diversification slightly played an important role in it. With the deepening of my country's reform and opening up and the acceleration of world economic integration, Chinese enterprises Also began to implement a diversified business strategy. According to the different levels of correlation among the various business units in the enterprise's diversified operation strategy, the diversified operation enterprises can be divided into dominant type, non-dominant diversified enterprises. Compared with single-management enterprises, diversified-management enterprises are also better in terms of financial index analysis and brand strength evaluation. more complicated. Therefore, it is advisable to adopt different methods and paths to develop brand value according to the characteristics of brand building of different types of diversified business enterprises. Value evaluation, and then promote its continuous improvement of brand management, to achieve brand value enhancement. Brand value evaluation Diversified business enterprise

1 Scope

This document establishes the classification and brand evaluation principles of diversified management enterprises, and describes the methods of brand evaluation for various diversified management enterprises. It also stipulates the relevant requirements for the evaluation process. This document is applicable to the brand value evaluation of diversified business enterprises with single brand strategy and multi-brand strategy.

2 Normative references

The contents of the following documents constitute the essential provisions of this document through normative references in the text. Among them, dated references For documents, only the version corresponding to the date is applicable to this document; for undated reference documents, the latest version (including all amendments) is applicable to this document. GB/T 29185 brand terms GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements GB/T 29188 Multi-period excess return method for brand evaluation GB/T 39654 Brand Evaluation Principles and Basis

3 Terms and Definitions

The following terms and definitions defined in GB/T 29185, GB/T 29187, GB/T 29188 and GB/T 39654 apply to this document. 3.1 Diversified operation diversifiedoperation A business model involving two or more industry classifications. Note 1.Industry classification refers to GB/T 4754. Note 2.Diversified management can be either a single brand strategy, that is, the enterprise group shares the same brand with each business unit, or a multi-brand strategy, that is, the enterprise group The group and each business unit use different brands respectively. 3.2 business unit Based on specific products and industries, an enterprise is a strategic organization composed of several business divisions or certain parts of business divisions. Note 1.The annual sales revenue of an enterprise in a certain industry accounts for more than 5% of the total annual sales revenue of the enterprise, which can be counted as a business unit, and the sales revenue accounts for less than 5%. industries are not considered as business units. Note 2.In diversified business enterprises, there are two or more highly related or shareable raw materials, core technologies, target markets and distribution channels, etc. The combination of the above business units is called business unit combination. 3.3 The annual sales revenue of one of the business units or a combination of business units accounts for more than or equal to 50% of the total sales revenue of the enterprise for the year, or Or a diversified business enterprise whose annual sales income proportion of a certain business unit or a combination of business units is 30% higher than that of other business units. ......

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