GB/T 41247-2023 English PDF

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GB/T 41247-2023: Specification for quality management of E-commerce live-streaming sales
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Basic data

Standard ID: GB/T 41247-2023 (GB/T41247-2023)
Description (Translated English): Specification for quality management of E-commerce live-streaming sales
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A10
Classification of International Standard: 35.240.60
Word Count Estimation: 14,197
Date of Issue: 2023-08-06
Date of Implementation: 2023-10-01
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 41247-2023: Specification for quality management of E-commerce live-streaming sales

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 35.240.60 CCSA10 National Standards of People's Republic of China E-commerce live sales quality management specifications Published on 2023-08-06 2023-10-01 Implementation State Administration for Market Regulation Released by the National Standardization Administration Committee

Table of contents

PrefaceⅠ 1 Scope 1 2 Normative reference documents 1 3 Terms and Definitions 1 4 Basic requirements 2 5 Organizational Management 2 6 Practitioner Management 3 7 Product Management 5 8 Live information management 6 9 Consumer Rights Protection 8 10 Confirmation method 8 Reference 11

Foreword

This document complies with the provisions of GB/T 1.1-2020 "Standardization Work Guidelines Part 1.Structure and Drafting Rules of Standardization Documents" Drafting. Please note that some contents of this document may involve patents, and the issuing organization of this document does not assume the responsibility for identifying patents. This document is proposed and coordinated by the National E-commerce Quality Management Standardization Technical Committee (SAC/TC563). This document was drafted by. Beijing Juliang Engine Network Technology Co., Ltd., Hangzhou Yaowang Network Technology Co., Ltd., Hangzhou Liangyu Network Technology Co., Ltd. Technology Co., Ltd., Hangzhou Zhijiang Silicone Chemical Co., Ltd., China International E-Commerce Center, Hangzhou Institute of Standardization (Hangzhou Standardization International Exchange Center), China Jiliang University, Alibaba (China) Co., Ltd., Zhejiang Fangyuan Inspection Group Co., Ltd., Zhejiang Intelligent Technology Energy Technology Standards Innovation Promotion Association, Cloud Medical Shopping Platform Technology (Hangzhou) Group Co., Ltd., Weikai Testing Technology Co., Ltd., 21ke (Shanghai) E-Commerce Co., Ltd., Hangzhou Wuyou Media Co., Ltd., China Mobile (Hangzhou) Information Technology Co., Ltd., Hangzhou Consumer Rights Protection Committee Committee Secretariat (Hangzhou National E-commerce Product Quality Monitoring and Disposal Center), Zhejiang E-commerce Testing Co., Ltd. The main drafters of this document. Jiang Hong, Chen Ruidong, Li Xiudi, Zhou Lijun, Li Nanyang, Li Mingtao, He Danwei, Fang Jian, Chen Liping, Ma Dongwei, Liu Yubi, Tong Jun, Xu Min, Hu Chenxia, Jiang Yangming, Suo Xingyu, Ye Fei, Su Shaorui, Guo Yuanfeng, Li Gang, Li Qiang, Li Song, Chen Yunfei. E-commerce live sales quality management specifications

1 Scope

This document stipulates the basic requirements for e-commerce live sales quality management, as well as organizational management, employee management, commodity management, direct requirements for broadcast information management and consumer rights protection, and describes verification methods. This document applies to the quality management of all types of individuals and organizations that promote and sell tangible goods through e-commerce live broadcasts.

2 Normative reference documents

The contents of the following documents constitute essential provisions of this document through normative references in the text. Among them, the dated quotations For undated referenced documents, only the version corresponding to that date applies to this document; for undated referenced documents, the latest version (including all amendments) applies to this document. GB 5296.3 Instructions for use of consumer products General labels for cosmetics GB 7718 National Food Safety Standard General Principles for Prepackaged Food Labeling GB/T 17242 Complaint Handling Guide GB 28050 National Food Safety Standard General Principles for Nutritional Labeling of Prepackaged Foods GB/T 34827 General rules for handling transaction disputes on e-commerce credit third-party online retail platforms GB/T 35273 Information Security Technology Personal Information Security Specifications GB/T 35408 E-commerce quality management terminology

3 Terms and definitions

The terms and definitions defined in GB/T 35408 and below apply to this document. 3.1 E-commerce live-streamingsales Through Internet websites, applications, small programs, etc., it can be launched in the form of video live broadcast, audio live broadcast, graphic live broadcast or a combination of multiple live broadcasts. Exhibition marketing business activities. 3.2 Live streaming platform live-streamingplatform The general term for an information network system that provides transaction matching and related services to both parties or multiple parties in e-commerce live broadcasts. 3.3 In e-commerce, it provides online business premises, transaction matching, information release and other services for transactions, allowing both parties or multiple parties to independently develop A legal person or unincorporated organization that carries out trading activities. 3.4 A specialized agency that provides planning, operations, brokerage, training and other services for live broadcast salespersons engaged in e-commerce live marketing activities. Note. Including live broadcast marketing brokerage service agencies, live broadcast agency and operation service providers, live broadcast bases, village broadcast service providers, professional content and production agencies, and integrated marketing Institutions etc. ......

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