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SB/T 10761-2012: Qualifications for brand management professional
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| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| SB/T 10761-2012 | English | 209 |
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Qualifications for brand management professional
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SB/T 10761-2012
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Basic data | Standard ID | SB/T 10761-2012 (SB/T10761-2012) | | Description (Translated English) | Qualifications for brand management professional | | Sector / Industry | Domestic Trade Industry Standard (Recommended) | | Classification of Chinese Standard | A10 | | Classification of International Standard | 03.080 | | Word Count Estimation | 8,868 | | Regulation (derived from) | ?Ministry of Commerce Announcement 2012 No.58; Industry Standard Filing Announcement 2012 No.12 (Total No.156) | | Issuing agency(ies) | Ministry of Commerce of the People's Republic of China | | Summary | This standard specifies the terms and definitions of brand management professionals, grading, technical conditions. This standard applies to all types of enterprises and organizations in the brand management professionals, and the persons other social org | SB/T 10761-2012: Qualifications for brand management professional---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Qualifications for brand management professional
ICS 03.080
A10
Record Number. 37619-2012
People's Republic of China domestic trade industry standards
Brand management professionals and technical conditions
Issued on. 2012-09-19
2012-12-01 implementation
People's Republic of China Ministry of Commerce released
Table of Contents
Introduction Ⅲ
1 Scope 1
2 Terms and definitions 1
3 1 classification
4 Basic Conditions 1
5 qualifications 2
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
The standard proposed by China General Chamber of Commerce.
This standard by the People's Republic of China Ministry of Commerce.
This standard was drafted. Chinese General Chamber of Commerce Training Department, China Brand Research Center Capital University of Economics, Business Meeting in Beijing to teach
Fertility Management Consulting Limited.
Drafters of this standard. Good LIANG Yao Xin, Zhao.
Brand management professionals and technical conditions
1 Scope
This standard specifies the terms and definitions of brand management professionals, grading and technological conditions.
This standard applies to all types of enterprises and organizations in the brand management professionals, relevant personnel of other social organizations may refer to.
2 Terms and definitions
The following terms and definitions apply to this document.
2.1
Brand management professionals brandmanagementprofessional
Professionals engaged in brand planning, brand building, brand promotion, brand maintenance and brand operations and other work.
3 classification
Brand management professionals divided into three levels. assistant brand manager, brand manager, senior brand management division.
4 Basic Conditions
4.1 ethical requirements
4.1.1 law-abiding, honest and trustworthy, love and dedication, adherence to secrecy.
4.1.2 realistic, serious, lapping services, due diligence, team spirit and innovation.
4.2 Basic Knowledge Required
4.2.1 Marketing basics.
4.2.2 Consumer Psychology basics.
4.2.3 Consumer Behavior basics.
4.2.4 Public Relations basics.
4.2.5 advertising basics.
4.2.6 Communication basics.
4.2.7 business communication basics.
4.2.8 design basics.
4.2.9 management basics.
4.2.10 Organizational Behavior basics.
4.2.11 Goods basics.
4.2.12 Information Network technology basics.
4.2.13 aesthetics basics.
4.2.14 Sociological basics.
4.2.15 intellectual property rights, product quality-related legal knowledge.
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