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GB/T 31282-2014: Brand valuation -- Internet and related services
Status: Valid
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| GB/T 31282-2014 | English | 259 |
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Brand valuation -- Internet and related services
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GB/T 31282-2014
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Basic data | Standard ID | GB/T 31282-2014 (GB/T31282-2014) | | Description (Translated English) | Brand valuation -- Internet and related services | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 11,133 | | Date of Implementation | 12/1/2014 | | Quoted Standard | GB/T 29185; GB/T 29186; GB/T 29187; GB/T 29188-2012 | | Regulation (derived from) | People's Republic of China Announcement of Newly Approved National Standards 2014 No. 23 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This Standard specifies the Internet and related services industry brand value evaluation of the calculation model, the relevant requirements of index calculation, calculation process, and more. This Standard applies to the Internet and related services ( | GB/T 31282-2014: Brand valuation -- Internet and related services---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation. Internet and related services
ICS 03.140
A00
National Standards of People's Republic of China
Brand Valuation of Internet and related services
Issued on. 2014-09-30
2014-12-01 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points.
This standard was drafted. Anhui Institute of Standardization, China National Institute of Standardization, Hefei Inta Information Technology Co., Ltd., the China Internet
Network Information Center, China Internet Association, the University of Science and Technology of China, Suning Appliance Group Co., Ltd., Tencent Technology (Beijing) Co.,
SECRETARY, Hegyi Taisho yuan Information Technology Co., Ltd., Anhui Science and Technology Co., Ltd., Anhui Guoxin Assets Appraisal Co., Ltd.
The main drafters of this standard. Fan Wenyue, Kang Jian, Zhang Li, Chen Jiangong, Liu chang, from Cui Jun, Wu Fang, Xiong Yan, Ren Jun, Zhang Qing, Yang Shining,
Liang Yingyong, Zhou Min, Li Yuan, Zhou Zhiqiang, the text is Yin, Zhang Shisheng step Turquoise Blue, Cheng Shu.
Brand Valuation of Internet and related services
1 Scope
This standard specifies the Internet and related services industry brand value evaluation of the calculation model, the relevant index calculation, the calculation process, etc.
Claim.
This standard applies to the Internet and related services (industry) enterprise or group of enterprises (hereinafter referred to as enterprise) brand value evaluation, but also as
Industry organizations and third-party evaluation of the enterprise brand value basis.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 29185 brand value terms
GB/T 29186 brand value elements
GB/T 29187 Evaluation brand brand value evaluation requirements
GB/T 29188-2012 brand multi-period excess earnings method evaluation
3 Terms and Definitions
GB/T 29185, GB/T 29186, GB/T 29187, GB/T 29188 and defined by the following terms and definitions apply to this document.
3.1
Internet and related services Internetandrelatedservices
In addition to basic telecom operators, the Internet-based transmission network data storage, data processing and related activities, providing access to the Internet
Information about the application infrastructure services, or provide online information via the Internet, e-mail, data retrieval, online games and other information services
industry.
4 Internet-related services and brand value calculation model
Excess earnings method over 4.1 cycle model
For technical parameters and their symbols refer to the standard used in the GB/T 29188-2012.
Multi-period excess earnings method based on the brand value of enterprises or enterprise groups according to formula (1).
VB = Σ
t = 1
FBC, t
(1 R) t
FBC, T 1
Rg
· 1 (1 R) T
(1)
Where.
VB --- brand value;
FBC, t --- t-Brand cash flow;
FBC, T 1 --- T 1 Brand of the Year Cash Flow;
T --- period of rapid growth, according to industry characteristics, usually 3 to 5 years;
R --- brand value discount rate;
g --- perpetual growth rate, expected long-term rate of inflation may be employed.
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